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The Art of Attention: Marina Rinaldi celebrates uniqueness with 7 iconic pieces

There is a fine line between dressing a body and celebrating its deepest essence. With the launch of the Spring Summer 2026 campaign, named "The Art of Attention", Marina Rinaldi crosses this line, inaugurating a new language made of listening, dedication, and extreme care.

This is not just a simple collection, but a true manifesto: the solemn promise of a space, both physical and conceptual, where every woman can finally feel seen, heard, and recognised in her extraordinary singularity. Sartorial attention here transforms into an act of absolute dedication, where product quality becomes the privileged tool to enhance the authentic beauty of real bodies, proud of their diversity.

In this journey, the "Best Of" selection shines a spotlight on the brand's heritage and founding values, translating decades of know-how into perfect garments capable of welcoming every voice with the same, timeless elegance.

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The beating heart of this season's sartorial selection is linen, a natural fibre ennobled through innovative processes that transform its feel, making it smooth and silky to the touch.

The cherry red double-breasted blazer perfectly embodies the spirit of "The Art of Attention": the meticulously finished edges with tailored topstitching and the peak lapels tell a story of all-Italian craftsmanship. It is a garment with a semi-fitted line that structures the figure without ever constraining it, offering formal confidence that does not sacrifice comfort.

Designed to create a sophisticated summer suit, this jacket finds its ideal match in the coordinated wide-leg linen trousers, which celebrate freedom of movement through a soft line and an impeccable pressed crease. Together, these pieces represent the courage to be exactly who you are: a pure aesthetic honesty without explanation, worn with that profound lightness that makes every woman unique.

This same dedication to detail is found in the olive green variant, a shade that evokes serenity and connection with nature. In this context, the linen waistcoat asserts itself as the essential sartorial element to complete an impeccable office look.

Its straight and essential line acts as the perfect base for the coordinated pure silk habotai top: with its draped halter neck and sandwashed finish, this precious under-jacket piece provides a sensation of pure wellbeing on the skin, offering a conscious sensuality that emerges discreetly beneath the structure of the linen.

The look is completed with matching linen trousers, creating an ensemble that invites you to rediscover the pleasure of wearing noble materials, capable of adapting to the personality of those who live in them daily and celebrating an authentic elegance, wonderfully enhanced by the brand's new monogram present in the waistcoat's jacquard lining.

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The celebration of beauty continues through listening to the different souls of the collection, where graphics and material constructions play a fundamental role in the brand's narrative.

The linen cloth dress stands out for its foliage print: a bold graphic note that pays tribute to Marina Rinaldi's creativity and its ability to innovate starting from tradition. The kimono sleeves and side slits give the dress a contemporary dynamism, making it a versatile piece capable of accompanying a woman at any time of day, moving naturally from professional to more informal contexts without ever losing its rigour.

For the sunniest summer days, where lightness becomes a primary necessity, the cotton muslin dress from the Voyage collection offers unparalleled comfort. Characterised by delicate à jour motifs that finish the cuts of the flared silhouette with extreme precision, this model is the perfect synthesis of functionality and aesthetic beauty. Every construction detail is designed to enhance the figure with honesty and gentleness, letting the quality of the fabric speak for itself.

Marina Rinaldi, through "The Art of Attention", does not limit itself to presenting a new collection: it recognises every woman's right to be enhanced by garments that are the result of sincere listening and unparalleled craftsmanship, worn with the pride of someone who finally feels like the protagonist of her own style.